Google Releases “Caffeine” Search Indexing

Want to be found in Google search results?  Then start taking a few typing lessons because Google’s new “Caffeine” search indexing system has just been released, June 8th 2010.

When I think about caffeine, I remember those long nights cramming for a college mid-term, or trying to squeeze three appointments in before noon, feeling like someone has lit my pants on fire.  Never did I think I would be asked to add search engine indexing to these associations, but here it is.

For many years Internet Marketers have had to teach their clients to wait for the search engine indexing cycles.  Now Google wants to teach our clients the lesson;  “We want more content, more often”.  Google’s new Caffeine indexing system is designed to reward websites with fresh, new, and consistent content.  Build a website, search engine optimize it, submit it and walk away hoping for traffic and sales?  Those days are likely gone.  Thriving web communities of the future, according to Google, will require constant and consistent updating of content.

“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before. Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.”, says Google.

In order to keep you, our clients, at the top of the search results MarketingMarvel will soon be releasing a new content delivery service to help you feed the hungry search engines and keep your website in Google’s good graces.